One Vision
To become a global lifestyle brand that uses sales of conscious products to create positive social change around the world.
One Philosophy
“Mai Pehn Rai.” It’s Thai for “It’s cool, no worries, or take it easy,” and this is how we want to live our lives.† It’s our mantra, our lifestyle.† Adopting this philosophy helps us build a better business and a healthier lifestyle.
One Model
Feelgoodz operates its business through the triple bottom-line model of People, Planet, Profit. We believe in doing well by doing good, and we strive to be a responsible company from the ground-up. The most innovative model we found is entitled The Materials Economy: Extraction, Production, Distribution, Consumption, Disposal. With every product that we create, we aim to take this product on the journey through this system and gauge areas of improvement. For example, we took our flip-flops through each step:
Extraction: Rubber Trees absorb CO2, so the more rubber trees we can plant, the better. Also, once a rubber tree is ‘tapped’ out (30-40 years), the tree is used for rubberwood furniture exports, and a new tree is planted in its stead. Cyclical.
Production: The use of all-natural rubber, as opposed to EVA Foam, ensures biodegradability in 4-5 years. Also, we oversee the overall quality of life for our rubber farmers and flip-flop manufacturers. We care about being fair.
Distribution: Although our product is imported, we limit shipments by buying in bulk. Once in the USA, we partner with value-aligned logistics companies. Additionally, we partner with retailers whom also strive to embody the triple bottom-line business model.
Consumption: Not only do we care about the environmental impact of our product, we care about quality and comfort in our flip-flops. We use the highest grade natural rubber in the world, and our flip-flops are curiously comfortable.
Disposal: Here’s the fun part! Once you’re done with your flip-flops, don’t just throw them away! You can be creative: Bury them in your garden, use them as a doorstopper, chop them up and toss them in worm compost bins. Have fun, they will eventually biodegrade. Check back for more fun disposal or recycling ideas!
Here at Feelgoodz we operate through the triple bottom line of People, Planet, Profit; we believe in doing well by doing good. When you buy flip flops from responsible companies like ours, you can be assured that the highest quality standards are followed with the products we sell as we remain conscious of our carbon footprint on the planet. There are many companies that are retailers of Feelgoodz flip flops for women, men and children that also have adopted this as a business practice. Taking this into account when you buy flip flops produced with as small of a carbon footprint as possible will contribute to shrinking your own footprint as well.
One way we remain environmentally responsible is following standards to ensure that once your flops have worn their wear, they will completely biodegrade! This means that if you take pride in cultivating a beautiful garden, you would be able to cut them up and return them back to the earth.
Starting with our production methods to when you buy flip flops, and from wearing those flops to disposing of them, your feet will feel great and you will too, knowing you are making a difference in the health of our planet!
